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Intelligent Spas Spa Industry Survey Program

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Intelligent Spas

... 100% independent, spa industry intelligence

WHY JOIN?

It's free and participants receive the full survey results plus extra benchmarking tables which are not available for sale

Spa Benchmark Program

Who Can Register

Spa facilities open and operating are eligible to participate in the Spa Benchmark Program. To confirm your spa complies:

Please read the Spa Definition provided below; and
If your spa complies, complete the one-minute Registration Form below

Not a spa? If you do not currently represent an open spa facility but you are interested in spa benchmarking, visit www.IntelligentSpas.com to review the current reports available or contact us with any queries.

Spa Definition

In order to calculate reliable spa benchmarks, a definition of 'spa' is required to enable collection of survey information from similar types of spas within a market place. For example, it is not reliable to benchmark large day spas with extensive facilities, in the same analysis as standard beauty therapy salons without support facilities.

It is also helpful if the definition is consistently defined so it is comparable across multiple countries and cities.

This 'benchmarking' definition of 'spa' may differ slightly to spa definitions published by local spa associations or other industry representatives, which generally need to promote a wider definition of spa to achieve their specific objectives.

For the purposes of this Spa Benchmark Program, Intelligent Spas defines 'spa' as "a business offering water-based treatments practiced by qualified personnel in a professional, relaxing and healing environment" (Source: Intelligent Spas, www.IntelligentSpas.com).

This definition supports the original meaning of spa being 'healing through water'. Water-based treatments may include body wraps, body scrubs, baths, etc. A relaxing and healing environment distinguishes spas from standard beauty salons and clinical medical centres that are not promoted as spa businesses. Qualified personnel include employees who have successfully completed professional external training courses and/or on-the-job training of relevant standard operating and treatment procedures required of a professional spa business.

The following business types are excluded from participating in this Spa Benchmark Program in order to produce reliable and comparable benchmarks for spa operators:

Standard hairdressing salons, standard beauty therapy salons (even if they promote spa packages) and retail stores which may have treatment rooms but do not offer water-based treatments in a professional, relaxing and/or healing environment.
Hotels, resorts and other accommodation establishments which offer massage and/or facials only.
Businesses which offer on-demand or by request only spa services.

Registration Form

1.	My spa(s) complies with the above definition of 'spa':
2.	I am responsible for:
3.	If answered 'Multiple Spa Branches':
	a) What is the spa brand name:
	b) What is the spa brand's web site address:
	Go to Question 5...
4.	If answered 'One Spa Facility':
	a) What is the spa's name:
	b) Spa's email address:
	c) Spa's web site address:
	d) Spa's telephone number:
	e) Spa's location - City:
	f) Spa's location - Country:
	g) How many treatment rooms are in the spa:
	h) What is the size of the spa's indoor space:
	i) What is the main spa type:
	j) When did the spa open (Month/Year):	MM / YYYY
5.	Your contact details, where different to above:
	a) Your name:
	b) Job position:
	c) Company name:
	d) Your work email address:
	e) Company web site address:
	f) Telephone number:
	g) Office location - City:
	h) Office location - Country:
6.	Click the 'Submit' button to register: